Marketing South African Tourism Book PDF, ePub eBook

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Book Descriptions:
The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

Marketing South African Tourism by Richard George

From reader reviews:

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