The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

‘There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.’  Chapter one

This hands-on book discusses all the elements of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape  Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others’ practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy  client relationships.

About the Author:

This book is the culmination of Catherine’s career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business.

She is a recipient of the Harvard Landscape Institute’s Distinguished Faculty award and has been an acclaimed lecturer at  numerous conferences including those of the Association of Professional Landscape Designers.

Catherine is a graduate of Radcliffe’s Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.

 

The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability by Catherine B. Wiersema

From reader reviews:

Jewel Tarr:

Have you spare time for just a day? What do you do when you have far more or little spare time? Yeah, you can choose the suitable activity for spend your time. Any person spent their very own spare time to take a go walking, shopping, or went to the Mall. How about open or even read a book allowed The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability? Maybe it is to get best activity for you. You already know beside you can spend your time with your favorite's book, you can better than before. Do you agree with the opinion or you have different opinion?

Ross Adams:

The book The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability can give more knowledge and information about everything you want. So why must we leave the best thing like a book The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability? Wide variety you have a different opinion about book. But one aim in which book can give many data for us. It is absolutely appropriate. Right now, try to closer along with your book. Knowledge or facts that you take for that, you may give for each other; it is possible to share all of these. Book The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability has simple shape however you know: it has great and massive function for you. You can seem the enormous world by start and read a publication. So it is very wonderful.

Edgar Villanueva:

Do you really one of the book lovers? If yes, do you ever feeling doubt when you are in the book store? Make an effort to pick one book that you just dont know the inside because don't judge book by its include may doesn't work the following is difficult job because you are afraid that the inside maybe not seeing that fantastic as in the outside look likes. Maybe you answer can be The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability why because the amazing cover that make you consider about the content will not disappoint you actually. The inside or content is actually fantastic as the outside as well as cover. Your reading 6th sense will directly direct you to pick up this book.

Jeffrey Cooks:

Reserve is one of source of knowledge. We can add our understanding from it. Not only for students but also native or citizen have to have book to know the change information of year to year. As we know those guides have many advantages. Beside many of us add our knowledge, may also bring us to around the world. By the book The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability we can have more advantage. Don't you to be creative people? For being creative person must like to read a book. Only choose the best book that suitable with your aim. Don't become doubt to change your life at this time book The Thriving Landscape Designer: A Practice Guide to Client Management, Marketing and Profitability. You can more desirable than now.