The Internet Marketing Plan Book PDF, ePub eBook

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Book Descriptions:
Streetwise help for creating and implementing a total Internet marketing plan

You can't run a successful marketing program without a comprehensive marketing plan. Especially not when you're working in cyberspace—the most exciting, challenging, volatile, and potentially rewarding medium ever.

This book gives you a comprehensive framework for producing and executing a customized Internet marketing plan. Marketing communications veteran Kim Bayne supplies you with a clear set of step-by-step procedures for establishing, implementing, evaluating, and managing your company's online presence.

The Internet Marketing Plan gives you what you need to:

• Research and write a sophisticated, comprehensive Internet marketing plan
• Understand the major differences between traditional marketing and the Internet
• Find new places and ways to publicize your Internet presence
• Integrate Internet marketing efforts into your company's overall strategy
• Establish budgets and allocate funds for a continuing Internet marketing presence
• Select the best staffing options, outside vendors, pricing, and service.

On the Disk you'll find:

• All the worksheets, checklists, templates, and document outlines you need to manage every phase of the Internet marketing program æ from initial research and budgeting to planwriting and implementation
• A time-saving browser bookmark file containing every Web site URL referenced in the book, organized by chapter.

The Internet Marketing Plan by Kim M. Bayne

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