Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Wie baut man einen Onlineshop auf und wie wird man damit erfolgreich? Die Autoren Tobias Kollewe und Michael Keukert erläutern in diesem umfassenden Handbuch sehr praxisnah, welche Schritte notwendig sind, um sich mit dem eigenen Onlineshop erfolgreich am Markt zu etablieren.

Beschrieben werden Aufbau und Betrieb von Onlineshops, von der grundlegenden Planung über die tägliche Arbeit bis hin zum Onlinemarketing. E-Commerce-Einsteigern bietet dieses Buch eine effektive Entscheidungsgrundlage für die eigene Shopstrategie. Fortgeschrittene und Profis nutzen es als Nachschlagewerk und – Dank der vielen Praxisbeispiele – als Ideensammlung für den eigenen Shop.

Shop-Planung und -Konzeption
Die Autoren unterstützen Sie dabei, den Start des Onlineshops optimal vorzubereiten, denn zu diesen Themen müssen vorab wichtige Entscheidungen getroffen werden:
- Businessplan, Zielgruppe
- Auswahl von Shopsystem, Agentur und Domainnamen
- Warenwirtschaft und Versandhandelssoftware
- Zeitplanung

Rund um den Kaufprozess
Der eigentliche Kaufvorgang ist das Herzstück des Onlineshops. Hier dreht sich alles um die Inhalte Ihres Shopsystems:
- Shopdesign und -struktur
- optimale Produktpräsentation
- Checkout-Prozess, Logistik
- Zahlungsabwicklung und Zahlungsausfall
- rechtliche Aspekte des Onlinehandels

Marketing und Erfolgsmessung
Der Shop ist fertig – und nun? Das Buch bietet jede Menge Ideen und Vorschläge für Marketingaktionen und guten Service, die den Besucherzustrom ansteigen lassen:
- Kundenservice und -beziehung
- Print- und Onlinewerbung, E-Mail-Marketing, Social Media
- Google AdWords und Google Products
- Shop- und Produktbewertungen, Gutscheine
- Controlling, Internationalisierung

Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) by Tobias Kollewe, Michael Keukert

From reader reviews:

Agustin Thornsberry:

Have you spare time for the day? What do you do when you have a lot more or little spare time? Yeah, you can choose the suitable activity intended for spend your time. Any person spent their very own spare time to take a stroll, shopping, or went to the particular Mall. How about open as well as read a book called Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition)? Maybe it is to become best activity for you. You realize beside you can spend your time with the favorite's book, you can cleverer than before. Do you agree with its opinion or you have additional opinion?

Harry Crawford:

Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) can be one of your starter books that are good idea. We all recommend that straight away because this e-book has good vocabulary that may increase your knowledge in words, easy to understand, bit entertaining but delivering the information. The writer giving his/her effort to put every word into pleasure arrangement in writing Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) nevertheless doesn't forget the main level, giving the reader the hottest along with based confirm resource details that maybe you can be one of it. This great information could drawn you into new stage of crucial thinking.

Martha Furman:

You will get this Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) by go to the bookstore or Mall. Only viewing or reviewing it may to be your solve difficulty if you get difficulties to your knowledge. Kinds of this book are various. Not only simply by written or printed but also can you enjoy this book by simply e-book. In the modern era including now, you just looking by your local mobile phone and searching what their problem. Right now, choose your ways to get more information about your publication. It is most important to arrange yourself to make your knowledge are still revise. Let's try to choose appropriate ways for you.

Jack Rosa:

As a college student exactly feel bored in order to reading. If their teacher questioned them to go to the library or even make summary for some e-book, they are complained. Just small students that has reading's spirit or real their leisure activity. They just do what the instructor want, like asked to the library. They go to generally there but nothing reading critically. Any students feel that examining is not important, boring in addition to can't see colorful images on there. Yeah, it is being complicated. Book is very important in your case. As we know that on this period of time, many ways to get whatever we wish. Likewise word says, many ways to reach Chinese's country. Therefore , this Praxiswissen E-Commerce: Das Handbuch für den erfolgreichen Onlineshop (Basics) (German Edition) can make you truly feel more interested to read.