The Researchers Bible: An Overview of Key Concepts and Methods in Social Science Resaearch Book PDF, ePub eBook

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Book Descriptions:
THE RESEARCHER’S BIBLE provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: • What at is research and how it differs from program evaluation • Choosing a research topic • The contribution of different disciplines to the social sciences • Different research approaches in social science research • Using observation in social research • Using qualitative and quantitative research methods • The main characteristics, advantages, and disadvantages of different sampling methods • The main techniques for analyzing surveys and their advantages and disadvantages • The major statistical concepts • The major data analysis techniques • The easiest method for social research

The Researchers Bible: An Overview of Key Concepts and Methods in Social Science Resaearch by Gini Graham Scott

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